Relationship marketing with Bridget Willard [Marketing A Go Go Podcast #011]

Bridget Willard has carved herself a respectable career in social media. As the Marketing Manager for Give (, she is known within the WordPress community – and beyond – for her social media expertise and community involvement.

While most companies see social media as a way to push out their own agenda, Bridget’s approach is to focus on the relationships – “relationship marketing”. Scott interviews Bridget to understand more about her philosophies and how they’ve translated into success for Give.

Please review the show on iTunes and let us know on Twitter what topics you’d like to hear about next.

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Marketing automation: the buyer’s journey for a recording console [Marketing A Go Go Podcast #010]

Back from the NAB Show in Las Vegas, Peter talks about some of the show’s highlights. Hint: Software.

Scott and Peter discuss a real life marketing automation case study. Well, it’s almost real life. The use case is a friend who is building a recording studio, and will be making a decision as to what type of recording console will be in the studio. This is an equipment decision that could easily reach six figures.

The fictional part is this: none of the major manufacturers are using marketing automation. Scott and Peter discuss the ‘what if’ – how the sale might come down if marketing automation were being used. 

Please review the show on iTunes and let us know on Twitter what topics you’d like to hear about next.

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Are paid ads considered inbound marketing? [Marketing A Go Go Podcast #009]

Another week, another show!

Peter and Scott discuss the NAB Show in Las Vegas, the 140 year old music retailer JW Pepper, and Inbound Marketing.

Can paid advertising be considered inbound marketing? Remarketing and Pay Per Click (PPC) ads are not considered organic, but they are worth your consideration as you build your marketing strategy.

Please review the show on iTunes and let us know on Twitter what topics you’d like to hear about next.

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Going beyond email marketing [Marketing A Go Go Podcast #008]

Email marketing has become an extremely sophisticated marketing tool. New features from providers like Mailchimp offer functionality that could cost thousands of dollars just months ago.

In this episode Scott and Peter discuss the email marketing features that you can use to grow your business. They also discuss why email marketing alone does not give you all the tools needed in an uber competitive online world.

Email platforms have made great strides towards offering Marketing Automation, but to optimize the platform, businesses also need actionable information about what is happening on their website.

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Podcasting & Yoga with Libsyn’s Community Relations Manager [Marketing A Go Go Podcast #007]

Peter and Scott welcome Libsyn’s Community Relations Manager, Elsie Escobar, to the podcast.

Elsie is truly a podcasting pioneer, having begun Elsie’s Yoga Class podcast in 2006. Over 10 years later the podcast has amassed a stunning 5 million downloads.

We talk about the early days of podcasting, and how Elsie produces The Feed, the official Libsyn podcast.

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Living proof of content marketing at work [Marketing A Go Go Podcast #006]

We are joined in this episode by the host of Matt Report. WordPress Expert, marketer, and agency owner Matt Medeiros join Peter and Scott in the sixth episode of Marketing A Go Go.

Matt Medeiros grew up in and around his family’s Mazda dealership. Needing to forge his own path, he has built a diverse online mini-empire through the power of content marketing.

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Building Trust with Your Visitors [Marketing A Go Go Podcast #005]

This week Peter and Scott continue their series that is best described as Inbound Marketing 101.

You have been successful in getting a total stranger to visit your site. What’s even better is that this stranger is a potential customer, and quite interested in what you’re selling.

What happens next? In this episode we dig into the next steps in the journey from stranger to customer. We look at ways to engage your new prospect, as well as some of the ways Inbound Marketing can be used as an effective tool to close the sale.

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Where the Inbound Marketing Journey Begins [Marketing A Go Go Podcast #004]

This week we discuss what the beginning of an Inbound Marketing program looks like. The foundation of a successful campaign starts with content. To be more specific, rich, valuable content – information that your target market will find valuable.

Not only will your future customers find such content informative, but so will Google. Acquiring Search Engine Love is crucial to any successful Inbound Marketing campaign. We dig into this reality by discussing the iconic tube microphone Neumann u47, and how a pro audio company might market a modern version of the u47.

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What is inbound marketing? [Marketing A Go Go Podcast #003]

This week, Peter and Scott discuss their visit to the 2017 NAMM Show, the National Association of Music Manufacturers conference that is held in Anaheim, California each January.

What is Inbound Marketing? Beyond the visit to NAMM, the podcast explores the core components of Inbound Marketing. What is it, and how can it be used as a tool for your small business?

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Find your marketing head start [Marketing A Go Go Podcast #002]

In this episode Peter and Scott discuss ways that you can build credibility, focus, and visibility for your website. It is easy to get online, and it is often hard to craft a message that engages your visitors.

This episode focuses on finding the marketing data and information you already have to jumpstart your marketing campaigns.
Marketing A Go Go is produced by Lumen Foundry, next generation web strategists. We welcome your comments and suggestions.

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