Going beyond email marketing [Marketing A Go Go Podcast #008]

Email marketing has become an extremely sophisticated marketing tool. New features from providers like Mailchimp offer functionality that could cost thousands of dollars just months ago.

In this episode Scott and Peter discuss the email marketing features that you can use to grow your business. They also discuss why email marketing alone does not give you all the tools needed in an uber competitive online world.

Email platforms have made great strides towards offering Marketing Automation, but to optimize the platform, businesses also need actionable information about what is happening on their website.

Subscribe to Marketing A Go Go on iTunes

More Episodes

Podcasting & Yoga with Libsyn’s Community Relations Manager [Marketing A Go Go Podcast #007]

Peter and Scott welcome Libsyn’s Community Relations Manager, Elsie Escobar, to the podcast.

Elsie is truly a podcasting pioneer, having begun Elsie’s Yoga Class podcast in 2006. Over 10 years later the podcast has amassed a stunning 5 million downloads.

We talk about the early days of podcasting, and how Elsie produces The Feed, the official Libsyn podcast.

Subscribe to Marketing A Go Go on iTunes

More Episodes

Living proof of content marketing at work [Marketing A Go Go Podcast #006]

We are joined in this episode by the host of Matt Report. WordPress Expert, marketer, and agency owner Matt Medeiros join Peter and Scott in the sixth episode of Marketing A Go Go.

Matt Medeiros grew up in and around his family’s Mazda dealership. Needing to forge his own path, he has built a diverse online mini-empire through the power of content marketing.

More Episodes

Building Trust with Your Visitors [Marketing A Go Go Podcast #005]

This week Peter and Scott continue their series that is best described as Inbound Marketing 101.

You have been successful in getting a total stranger to visit your site. What’s even better is that this stranger is a potential customer, and quite interested in what you’re selling.

What happens next? In this episode we dig into the next steps in the journey from stranger to customer. We look at ways to engage your new prospect, as well as some of the ways Inbound Marketing can be used as an effective tool to close the sale.

More Episodes

Where the Inbound Marketing Journey Begins [Marketing A Go Go Podcast #004]

This week we discuss what the beginning of an Inbound Marketing program looks like. The foundation of a successful campaign starts with content. To be more specific, rich, valuable content – information that your target market will find valuable.

Not only will your future customers find such content informative, but so will Google. Acquiring Search Engine Love is crucial to any successful Inbound Marketing campaign. We dig into this reality by discussing the iconic tube microphone Neumann u47, and how a pro audio company might market a modern version of the u47.

More Episodes

What is inbound marketing? [Marketing A Go Go Podcast #003]

This week, Peter and Scott discuss their visit to the 2017 NAMM Show, the National Association of Music Manufacturers conference that is held in Anaheim, California each January.

What is Inbound Marketing? Beyond the visit to NAMM, the podcast explores the core components of Inbound Marketing. What is it, and how can it be used as a tool for your small business?

More Episodes

Find your marketing head start [Marketing A Go Go Podcast #002]

In this episode Peter and Scott discuss ways that you can build credibility, focus, and visibility for your website. It is easy to get online, and it is often hard to craft a message that engages your visitors.

This episode focuses on finding the marketing data and information you already have to jumpstart your marketing campaigns.
Marketing A Go Go is produced by Lumen Foundry, next generation web strategists. We welcome your comments and suggestions.

More Episodes

Making the internet work for your business [Marketing A Go Go Podcast #001]

Welcome to Marketing A Go Go. We are your hosts, Scott Buscemi and Peter Malick and we co-founded Lumen Foundry. Our company bills itself as a Next Generation Web Development and Marketing agency, and that is to say that our mission is to provide marketing and design solutions for your business.

Marketing A Go Go is aimed at business owners. We feel that there are many excellent marketing podcasts who target other marketers. Our intention is to be a resource for small and medium sized businesses who are still exploring how new marketing technologies can help grow their business.

This episode is an introduction to the podcast. We talk about podcasting, as well as marketing techniques. Future episodes will dig deeper into marketing, and also feature guests from around our world.

We hope you enjoy the podcast.

More Episodes