Abandoned cart recovery made simple with Jilt [tl;dr review]

Abandoned cart recovery for WooCommerce and Easy Digital Downloads used to involved a jumble of janky extensions and a couple crossed fingers. That’s a thing of the past.

Here’s a quick review of Jilt, from the reputable SkyVerge.

Why it deserves a raving review

  • Jilt grabs the email address from your prospective customer as they type it in, rather than waiting for them to submit a form if they’re a new customer
  • Wickedly simple installation — and configuring the email reminders is very straight forward
  • The dashboard has awesome statistics for monitoring recovered orders/revenues and total abandoned orders/revenues
  • Inexpensive pricing, depending on your product (see below)

Who it’s good for

The pricing model is based on the number of customers “engaged”, which means that you are charged per unique customer that leaves an abandoned cart. It’s free for the first 25, then starts at $29 for the next 25.

If your average revenue per cart is very small (<$10), the pricing most likely won’t work with your business. For the client that I’ve been using this with, the minimum cart value is at least $89, so with the awesome recovery rates we’ve been seeing, Jilt’s pricing is actually very cheap. It’s only costing them ~0.9% of recovered revenue…

Seriously, try it out

tl;dr You can unlock a high percentage of lost sales for a reasonable price with less than an hour of setup. After installing this on a client shop a few months ago, they have seen monthly recovered revenue in the 5-10% range of total revenue. That’s big!

Get started for free at jilt.com.

Google Analytics basics: how to see your website’s performance in a few steps

Most website owners have spent the couple minutes installing Google Analytics on their website. But when was the last time you actually looked at the Analytics dashboard? What did you learn from that?

If you’re like most business owners I’ve talked to, you haven’t opened up google.com/analytics since you installed it. Or, if you did open it up, you weren’t too sure what all the numbers meant or what you were supposed to do with that information.

In this post, I’ll show you how to access actionable data with Google Analytics so you can improve your site and get a better understanding of how it’s performing.

Before we begin, have you seen the new Analytics dashboard?

Not too long ago, Google Analytics updated their main dashboard (or “Google Analytics Home”) with more user-friendly wording and graphs. Right away, you can see how you’re acquiring new visitors, what pages they’re visiting the most, and what devices they’re using.
Continue reading “Google Analytics basics: how to see your website’s performance in a few steps”

“Setting up a CRM you’ll actually use” – WordCamp LAX presentation slides now available

At this year’s WordCamp Los Angeles, I presented “Setting up a CRM you’ll actually use”. The slides are now available:

If you’re looking for your first CRM or wanting to switch to our recommended platform, check out ActiveCampaign (aff link).

This post will be updated once the video of the presentation is available.