Google Analytics basics: how to see your website’s performance in a few steps

Most website owners have spent the couple minutes installing Google Analytics on their website. But when was the last time you actually looked at the Analytics dashboard? What did you learn from that?

If you’re like most business owners I’ve talked to, you haven’t opened up google.com/analytics since you installed it. Or, if you did open it up, you weren’t too sure what all the numbers meant or what you were supposed to do with that information.

In this post, I’ll show you how to access actionable data with Google Analytics so you can improve your site and get a better understanding of how it’s performing.

Before we begin, have you seen the new Analytics dashboard?

Not too long ago, Google Analytics updated their main dashboard (or “Google Analytics Home”) with more user-friendly wording and graphs. Right away, you can see how you’re acquiring new visitors, what pages they’re visiting the most, and what devices they’re using.
Continue reading “Google Analytics basics: how to see your website’s performance in a few steps”

“Setting up a CRM you’ll actually use” – WordCamp LAX presentation slides now available

At this year’s WordCamp Los Angeles, I presented “Setting up a CRM you’ll actually use”. The slides are now available:

If you’re looking for your first CRM or wanting to switch to our recommended platform, check out ActiveCampaign (aff link).

This post will be updated once the video of the presentation is available.

A year at WeWork Gas Tower: A review of the Downtown LA coworking space

Just over a year ago, I moved into WeWork Gas Tower in Downtown Los Angeles. WeWork, a Silicon Valley-based company with 140+ coworking workspaces across the globe, is well-known within the LA entrepreneur community as having the most “premium” office space experience compared to all the other options out there.

So what’s all the hubbub about and how does it stand up after a year? Continue reading “A year at WeWork Gas Tower: A review of the Downtown LA coworking space”