A brief review: WordPress eCommerce plugin preparations for GDPR

There’s a good chance upcoming regulations will catch many eCommerce store owners by surprise next month. With the possibility of getting slammed with a penalty of 4% of annual revenue, now is the time to start preparing for the new requirements.

GDPR, which can be seen as a ‘suite’ of privacy regulations from the EU, will go into effect May 25, 2018. If you don’t sell any products to customers in the EU, congratulations, you don’t have to worry about compliance with GDPR. However, it should be noted that many of the requirements are generally consumer-friendly privacy practices that you may want to consider nevertheless. Continue reading “A brief review: WordPress eCommerce plugin preparations for GDPR”

Abandoned cart recovery made simple with Jilt [tl;dr review]

Abandoned cart recovery for WooCommerce and Easy Digital Downloads used to involved a jumble of janky extensions and a couple crossed fingers. That’s a thing of the past.

Here’s a quick review of Jilt, from the reputable SkyVerge. Continue reading “Abandoned cart recovery made simple with Jilt [tl;dr review]”

Google Analytics basics: how to see your website’s performance in a few steps

Most website owners have spent the couple minutes installing Google Analytics on their website. But when was the last time you actually looked at the Analytics dashboard? What did you learn from that?

If you’re like most business owners I’ve talked to, you haven’t opened up google.com/analytics since you installed it. Or, if you did open it up, you weren’t too sure what all the numbers meant or what you were supposed to do with that information.

In this post, I’ll show you how to access actionable data with Google Analytics so you can improve your site and get a better understanding of how it’s performing.

Before we begin, have you seen the new Analytics dashboard?

Not too long ago, Google Analytics updated their main dashboard (or “Google Analytics Home”) with more user-friendly wording and graphs. Right away, you can see how you’re acquiring new visitors, what pages they’re visiting the most, and what devices they’re using.
Continue reading “Google Analytics basics: how to see your website’s performance in a few steps”