Custom eCommerce Platform

ProClubs is a golf club store with a twist: you can sell them your clubs from anywhere in the world through their website. When we were approached by them back in 2013, their site was using an antiquated coding language and their developers were taking weeks just to make small tweaks to their site. With the power of WordPress, we put the control in their hands.


On the ProClubs website, anyone can choose their club from the dropdowns on the site and instantly receive a quote for their possession. This kind of custom functionality for a website requires a special toolset and skillset – perfect for Lumen Foundry!

With thousands of SKUs and a constant flow of new customers and sales, the Lumen Foundry team built a solid quote management plugin on top of WordPress.

The ProClubs team can accomplish all of their operations on their own:

  • View, filter, and search orders placed on the site
  • Mass update pricing for their entire database of clubs
  • Mass add clubs to their site
  • Manage photography for the clubs, which helps the seller verify their club choice

In addition, we worked with ProClubs to sign them up for an eBay affiliate account which resulted in 5% savings of all clubs sold through their eBay Store.

We continue to work with ProClubs to improve their site and are now working on building their online marketing efforts.

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