Relationship marketing with Bridget Willard [Marketing A Go Go Podcast #011]

Bridget Willard has carved herself a respectable career in social media. As the Marketing Manager for Give (, she is known within the WordPress community – and beyond – for her social media expertise and community involvement.

While most companies see social media as a way to push out their own agenda, Bridget’s approach is to focus on the relationships – “relationship marketing”. Scott interviews Bridget to understand more about her philosophies and how they’ve translated into success for Give.

Please review the show on iTunes and let us know on Twitter what topics you’d like to hear about next.

Show Notes

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