Marketing automation: the buyer’s journey for a recording console [Marketing A Go Go Podcast #010]

Back from the NAB Show in Las Vegas, Peter talks about some of the show’s highlights. Hint: Software.

Scott and Peter discuss a real life marketing automation case study. Well, it’s almost real life. The use case is a friend who is building a recording studio, and will be making a decision as to what type of recording console will be in the studio. This is an equipment decision that could easily reach six figures.

The fictional part is this: none of the major manufacturers are using marketing automation. Scott and Peter discuss the ‘what if’ – how the sale might come down if marketing automation were being used. 

Please review the show on iTunes and let us know on Twitter what topics you’d like to hear about next.

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