Email marketing has become an extremely sophisticated marketing tool. New features from providers like Mailchimp offer functionality that could cost thousands of dollars just months ago.
In this episode Scott and Peter discuss the email marketing features that you can use to grow your business. They also discuss why email marketing alone does not give you all the tools needed in an uber competitive online world.
Email platforms have made great strides towards offering Marketing Automation, but to optimize the platform, businesses also need actionable information about what is happening on their website.