Presenting “Setting up a CRM You’ll Actually Use” at WordCamp LAX 2017 – see you there?

This year’s WordCamp LAX will be September 29th – October 1st, and I’ll be there as a speaker!

My talk is entitled: “Setting up a CRM you’ll actually use”:

You’ve probably set up a CRM (Customer Relationship Management system) for your company before, but stopped using it after day one. It ends up feeling like more work with little value.

With marketing automation tools, you can set up a CRM that you’ll actually want to use. Automatically find out how your customers found you, what pages on your website they’ve visited, and how they’ve interacted with you in the past. All of this information can turn you into a stellar and empowered salesperson.

Just a couple of months ago, I presented “Inbound Marketing: Beyond the Newsletter Signup Form” at WordCamp OC. That talk is available to view on

Tickets for #WCLAX will be available soon – subscribe to get notified when they’re released on the site’s sidebar. Will you be there? Let me know which talk you’re excited about below!

Upcoming DTLA WordPress Meetup: Actionable SEO instructions (July 27, 2017)

Another month, another LA WordPress Meetup! As the organizer, it’s been awesome to see the community grow since the first DTLA meetup earlier this year. We’re seeing 20-30 attendees regularly, and we already outgrew our first venue.

Our July meetup will be at Headquarters at 6th & Spring. Join us for networking, learning, and a presentation from Arsen Rabinovich from LLC:

Ever wondered why your website is not getting the love it deserves from Google?  Join us for this actionable presentation that will cover multiple real-life scenarios and drill into step-by-step instructions on how to use free data from Google to evaluate your website’s performance in search engines and beyond.

Be sure to RSVP through to receive the security code for entrance. See you July 31st!

Website Feedback Consult-A-Thon in DTLA (July 31)

Looking to improve your website to get more leads or purchases?

Here’s your chance to get professional website and eCommerce feedback – for free – with a live “consult-a-thon.”

If you’re able to attend our in-person DTLA session, submit your website to, and we’ll provide lessons and takeaways for some of the submitted sites during this session:

  • How to increase the number of people contacting you
  • How to make your messaging clearer
  • How to take advantage of your branding
  • Where to place contact information and Call-to-Actions
  • How to build more trust for more eCommerce purchases


WeWork Gas Tower
555 W 5th St Floor 35
Los Angeles CA 90013
(Recommended parking location is Pershing Square)

How to RSVP

Please RSVP through the Facebook Event.

About the consultant

Scott Buscemi, founder of Lumen Foundry, has been working with eCommerce clients for 9 years. His expertise in user interface, user experience, and WordPress/WooCommerce means he can spot areas of concern for low-converting sites.

“Going beyond the newsletter signup box” – We’ll be presenting at WordCamp Orange County 2017

Following a talk at WordCamp San Diego, Scott Buscemi will be presenting at WordCamp Orange County (June 10-11). The talk from Lumen Foundry Founder is entitled “Inbound Marketing: Going beyond the newsletter signup box.”

Continue reading ““Going beyond the newsletter signup box” – We’ll be presenting at WordCamp Orange County 2017″

Lumen Foundry founder presenting at WordCamp San Diego 2017

After hopping on the I-5 for a few traffic-filled hours of travel, the Lumen Foundry founder will be speaking at WordCamp San Diego. The WordPress conference, happening March 25-26th, has picked Scott Buscemi as a presenter in their awesome lineup of marketers, designers, developers, business owners, and other professionals.

Scott will be presenting a developer-oriented talk, “Learning to Love Cache Again”.

Cache makes for a speedy site, but it can make new updates to your site a long and frustrating process. Sometimes just moving your logo a couple pixels can be an arduous task when your multiple layers of cache won’t clear.

Fear not, simple changes to your site can make cache headaches a thing of the past. In this talk, we’ll run through version control, deployment tools, and cache-busting tweaks that will make updating your site a frown-free process again.

WordPress is our preferred content management system on the web – it’s been our platform since 2010. Being a part of the WordPress Community is important to our marketing agency and we’re happy to give back by providing knowledge nuggets!

Check out our blog for helpful web strategy posts.

LA WordPress: The first #DTLA Meetup was a success! (February 23, 2017)

On February 23, 2017, the new Downtown Los Angeles branch of the LA WordPress Meetup group convened for the first time. The gathering took place at WeWork Gas Tower and included discussions about WooCommerce mobile experiences, site speeds, and hosting recommendations.

I, Scott Buscemi, gave a presentation about caching and how developers can make better use of its capabilities. I’ll be giving the same presentation at WordCamp San Diego in March.

The DTLA meetup will be held every month. If you’re involved in WordPress in any way, you’re welcome to join the Meetup group to be notified when the next meetup is scheduled.