Introducing our Brand Strategy Partner: Vlad Dascalu

Wrapping up our first round of partnership announcements is our Brand Strategy Partner.

It’s my pleasure to introduce you to Vlad Dascalu, our trusted expert in messaging and branding.

With a proven track record in his field, Vlad seeks to work with brands and clients that have tough challenges to overcome. For example, he played an integral role in forming the messaging for Chirps Chips, a cricket-based tortilla chip that recently received $100k in funding from Mark Cuban on Shark Tank.

Whether or not your branding challenge is as difficult as convincing Westerners to eat crickets, Vlad is ready to shape your company’s appearance.

Accepting the challenge

One of Vlad’s favorite quotes comes from Voltaire:

“No problem can withstand the assault of sustained thinking.”

This has become the way of life and way of succeeding in his industry for Vlad. With every branding challenge, Vlad concerns himself with the company’s history, the competitive landscape, the industry’s history and trajectory, and demographics of the target customers. But once he delivers his findings and recommendations, he also works to ensure a plan of action is created and implemented. Implementation is important for him. Continue reading “Introducing our Brand Strategy Partner: Vlad Dascalu”

Introducing Peter Malick: Shining a light on marketing with Lumen Foundry

How I got here…

I’m Peter, CEO and Co-Founder of Lumen Foundry. It’s more than fitting that I introduce myself in a blog post and not a social media blurb, press release, or live video. Why? Last year I saw my business partner Scott Buscemi (CCO & Co-Founder) for the first time at a WordCamp session titled “Blogging Workshop: The 50 Day Blogging Challenge“. He was presenting about the power of blogging.

I was impressed by Scott’s deep knowledge of all things WordPress, as well as his very accessible and welcoming style. After WordCamp OC, I became more engaged in the Southern California WordPress community, and with each meetup, each new event, I’d see Scott. The thing that stood out to me is that Scott operates at a speed that is not shared by many humans.

Although I sometimes have to record what he is saying and then slow it down for playback, we have formed a business partnership. That business is Lumen Foundry. Now my challenge is to keep up with the speed of light!

Music is marketing, marketing is music

I’ve spent pretty much my whole life in and around music. From the first Rock n Roll concert my parents allowed me to attend at age 12, to playing guitar for blues artists like John Lee Hooker and Big Mama Thornton at 17, my teens were consumed by my music. Continue reading “Introducing Peter Malick: Shining a light on marketing with Lumen Foundry”

Introducing our Lead Design Partner: Michelle Schulp

Alongside the recent launch of Lumen Foundry, we have also forged key partnerships to provide our clients with expertise across a range of disciplines.

Today, I’d like to introduce you to Michelle Schulp, our Lead Design Partner.

If you’ve been around the WordPress community for awhile, you probably have seen her and her on-brand pink hair at a conference, WordCamp, or on Twitter. There are many reasons she’s so well-known…

Her background

As a kid, a fun day for Michelle was participating in a design focus group for products. Once she found out that design could be a career, it was inevitable that it would be her life’s pursuit.

In college, Michelle’s studies prepared her for the world of user experience design. Her focus on Visual Communications along with minors in Psychology and Sociology worked to shape her skill set and design approach – “people oriented”.

“The difference between design and art, is that art comes from within to solve your own need, and design comes from without to solve an external need.” – Michelle Schulp

Since then, she’s built a notable design career and expanded her skill set to include front-end development and UX design. Continue reading “Introducing our Lead Design Partner: Michelle Schulp”

Introducing Lumen Foundry: next generation marketing & eCommerce services

Scott Buscemi and Peter Malick

Hi there, Scott here!  Today, I’m proud to announce a new company name, business partner, and a suite of new marketing services. These changes will complement our offerings of eCommerce website development, maintenance, and hosting management.

First, a little history… Continue reading “Introducing Lumen Foundry: next generation marketing & eCommerce services”