Google Analytics basics: how to see your website’s performance in a few steps

Most website owners have spent the couple minutes installing Google Analytics on their website. But when was the last time you actually looked at the Analytics dashboard? What did you learn from that?

If you’re like most business owners I’ve talked to, you haven’t opened up google.com/analytics since you installed it. Or, if you did open it up, you weren’t too sure what all the numbers meant or what you were supposed to do with that information.

In this post, I’ll show you how to access actionable data with Google Analytics so you can improve your site and get a better understanding of how it’s performing.

Before we begin, have you seen the new Analytics dashboard?

Not too long ago, Google Analytics updated their main dashboard (or “Google Analytics Home”) with more user-friendly wording and graphs. Right away, you can see how you’re acquiring new visitors, what pages they’re visiting the most, and what devices they’re using.
Continue reading “Google Analytics basics: how to see your website’s performance in a few steps”

“Setting up a CRM you’ll actually use” – WordCamp LAX presentation slides now available

At this year’s WordCamp Los Angeles, I presented “Setting up a CRM you’ll actually use”. The slides are now available:

If you’re looking for your first CRM or wanting to switch to our recommended platform, check out ActiveCampaign (aff link).

This post will be updated once the video of the presentation is available.

A year at WeWork Gas Tower: A review of the Downtown LA coworking space

Just over a year ago, I moved into WeWork Gas Tower in Downtown Los Angeles. WeWork, a Silicon Valley-based company with 140+ coworking workspaces across the globe, is well-known within the LA entrepreneur community as having the most “premium” office space experience compared to all the other options out there.

So what’s all the hubbub about and how does it stand up after a year? Continue reading “A year at WeWork Gas Tower: A review of the Downtown LA coworking space”

Chrome will soon mark all non-SSL sites as “Not Secure” [updated: last chance]

Update: August 18, 2017

When Chrome 62 is released in October, Chrome will show a “Not Secure” warning anytime someone starts typing into a form field that’s on a non-https page. In addition, the browser (that just so happens to have the most marketshare!) will show a “Not Secure” warning immediately upon opening a non-https page in Incognito Mode.

In other words, it’s crunch time if you still have not secured your website with SSL so it shows “https” in the URL bar.

This also means that eCommerce sites shouldn’t just use SSL for the cart/checkout/thank you pages. All pages should be running within the SSL’s environment.

Not sure if your site is using SSL? Enter your homepage here: https://www.ssllabs.com/ssltest/. You should get a grade of A if it’s installed correctly.

Need a new host that makes it easy to set up SSL? Check out the details about WP Engine below. Continue reading “Chrome will soon mark all non-SSL sites as “Not Secure” [updated: last chance]”

Starting an eCommerce company? Here are common pitfalls. [WP eCommerce Show Podcast]

Starting an eCommerce company seems easy on the surface. Slap together a quick website, uploading the product photos, set prices, and launch. Or even better: create a quick marketplace website in a particular niche that allows other people to sell products and you don’t even have to worry about inventory or support! Right?

As they say, “if it sounds too good to be true, it is.” Continue reading “Starting an eCommerce company? Here are common pitfalls. [WP eCommerce Show Podcast]”

Why we host with WP Engine

Hosting: every website needs it. When we start working with a new client, choosing a hosting provider is one important decisions that we make. For us, that decision is almost always to work with WP Engine.

But, the question that usually follows that is, “Why?”

Personally, I have attempted nearly every hosting situation possible for clients: shared hosting, VPS hosting with cPanel, Amazon Web Services with cPanel, Digital Ocean, you name it. Once I discovered WP Engine a few years back, I never looked back. Continue reading “Why we host with WP Engine”

Summer steal: get 20% off Easy Digital Downloads extensions [update: expired]

Ready to start selling digital goods with WordPress? Or is it time to super-charge your existing Easy Digital Downloads coupon?

Today until Friday (7/14), EDD is offering 20% off extension purchases and license upgrades with a special discount code. Continue reading “Summer steal: get 20% off Easy Digital Downloads extensions [update: expired]”

Throwback Thursday: the first website I ever built is (somehow) still online

When I was just 15 years old, a family friend asked me if I could build a new website for his band. I had never done anything more than tweak my Myspace profile HTML a bit, but… I said yes! Along the way, I learned the basics of HTML/CSS, FTP, project management, client management, and so on.

Eventually, I launched my first website for the band HoneyBoy Dupree. Yesterday, I found out that the website is still accessible on the web!

Continue reading “Throwback Thursday: the first website I ever built is (somehow) still online”

Going solo: returning to eCommerce development roots

Hey, it’s Scott.

Earlier this year, I founded Lumen Foundry with Peter Malick. Our services included inbound marketing, blogging, email marketing, marketing automation setup, web+eCommerce development, conversion optimization, and many other offerings related to inbound.

After a few months, we found ourselves working two separate mini-companies: one for inbound and another for web development. Complementary, but quite separate.

As a result, we’ve decided to part ways. Peter is now the CEO of Inbound AV, and I’m now the head of Lumen Foundry. It’s all amicable and friendly – there are even some clients that we’ll still help together 🙂

Continue reading “Going solo: returning to eCommerce development roots”

Don’t be fooled by this Github scam when hiring a developer

When we’re on the prowl for new developers to join our team or help out as freelancers, there’s a common scam we’ve run across multiple times in the past few months. It’s easy to fall for, and letting this slip by can mean hiring someone that doesn’t actually have the skills they portray.

Continue reading “Don’t be fooled by this Github scam when hiring a developer”