Living proof of content marketing at work [Marketing A Go Go Podcast #006]

We are joined in this episode by the host of Matt Report. WordPress Expert, marketer, and agency owner Matt Medeiros join Peter and Scott in the sixth episode of Marketing A Go Go.

Matt Medeiros grew up in and around his family’s Mazda dealership. Needing to forge his own path, he has built a diverse online mini-empire through the power of content marketing.

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Building Trust with Your Visitors [Marketing A Go Go Podcast #005]

This week Peter and Scott continue their series that is best described as Inbound Marketing 101.

You have been successful in getting a total stranger to visit your site. What’s even better is that this stranger is a potential customer, and quite interested in what you’re selling.

What happens next? In this episode we dig into the next steps in the journey from stranger to customer. We look at ways to engage your new prospect, as well as some of the ways Inbound Marketing can be used as an effective tool to close the sale.

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Where the Inbound Marketing Journey Begins [Marketing A Go Go Podcast #004]

This week we discuss what the beginning of an Inbound Marketing program looks like. The foundation of a successful campaign starts with content. To be more specific, rich, valuable content – information that your target market will find valuable.

Not only will your future customers find such content informative, but so will Google. Acquiring Search Engine Love is crucial to any successful Inbound Marketing campaign. We dig into this reality by discussing the iconic tube microphone Neumann u47, and how a pro audio company might market a modern version of the u47.

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What is inbound marketing? [Marketing A Go Go Podcast #003]

This week, Peter and Scott discuss their visit to the 2017 NAMM Show, the National Association of Music Manufacturers conference that is held in Anaheim, California each January.

What is Inbound Marketing? Beyond the visit to NAMM, the podcast explores the core components of Inbound Marketing. What is it, and how can it be used as a tool for your small business?

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[Knowledge Nugget] Using progressive disclosure to improve web user experience

Crafting a seamless user experience for an interface takes a certain level of genius and creativity. One technique is called progressive disclosure – the concept of showing the right interface at the right time in context.

At WordCamp Orange County 2016, our Lead Design Partner, Michelle Schulp, demonstrated this technique used in an event management plugin.

Video Transcript:

Another one that’s one of my favorites is the concept of progressive disclosure and that’s basically where you show only the content that you absolutely need at first and then show more to the user as needed.

This is different than a wizard because in a wizard, you are shown this screen and then this screen and then this screen. With progressive disclosure, you’re shown one thing and then the next thing in the context and then the next thing in the context. So at the end, you’ve got a whole bunch of information. I have got an example here. So here is like a recurring events interface, right? So recurring events are complicated, there’s a lot going on. But the first thing you see is, this is a recurring event, what date did it start? What time is it? Once you pick that you like, I want to add a rule. Cool. Now this is how I want it to be every day at the same time ending on this thing. All right. I got this, I’ve said it. If I change my mind about the start date, its right there. I can still go back and change it. OK I want to change this to be a different time, this rule is going to be different time and that time. So now I see this new stuff, I can change the time. At any given time, I could still go back and change my mind about any of it I can reset it it’s all there in context.

Now I want to add another rule. Also I want this to be weekly at this time. Now if I would have seen all of this right at the beginning, like right when I showed up, I would’ve been like what am I even doing right now? Right? But because I was able to go through the steps, I’m able to do it fairly easily. And yet I still know where I came from and where

I’m going and I can change my mind about any of it at any given time. So I’m a big fan of progressive disclosure when it comes to displaying complex content. Especially in admin interfaces, I think it’s wonderful.

Introducing our Brand Strategy Partner: Vlad Dascalu

Wrapping up our first round of partnership announcements is our Brand Strategy Partner.

It’s my pleasure to introduce you to Vlad Dascalu, our trusted expert in messaging and branding.

With a proven track record in his field, Vlad seeks to work with brands and clients that have tough challenges to overcome. For example, he played an integral role in forming the messaging for Chirps Chips, a cricket-based tortilla chip that recently received $100k in funding from Mark Cuban on Shark Tank.

Whether or not your branding challenge is as difficult as convincing Westerners to eat crickets, Vlad is ready to shape your company’s appearance.

Accepting the challenge

One of Vlad’s favorite quotes comes from Voltaire:

“No problem can withstand the assault of sustained thinking.”

This has become the way of life and way of succeeding in his industry for Vlad. With every branding challenge, Vlad concerns himself with the company’s history, the competitive landscape, the industry’s history and trajectory, and demographics of the target customers. But once he delivers his findings and recommendations, he also works to ensure a plan of action is created and implemented. Implementation is important for him. Continue reading “Introducing our Brand Strategy Partner: Vlad Dascalu”

Find your marketing head start [Marketing A Go Go Podcast #002]

In this episode Peter and Scott discuss ways that you can build credibility, focus, and visibility for your website. It is easy to get online, and it is often hard to craft a message that engages your visitors.

This episode focuses on finding the marketing data and information you already have to jumpstart your marketing campaigns.
Marketing A Go Go is produced by Lumen Foundry, next generation web strategists. We welcome your comments and suggestions.

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Making the internet work for your business [Marketing A Go Go Podcast #001]

Welcome to Marketing A Go Go. We are your hosts, Scott Buscemi and Peter Malick and we co-founded Lumen Foundry. Our company bills itself as a Next Generation Web Development and Marketing agency, and that is to say that our mission is to provide marketing and design solutions for your business.

Marketing A Go Go is aimed at business owners. We feel that there are many excellent marketing podcasts who target other marketers. Our intention is to be a resource for small and medium sized businesses who are still exploring how new marketing technologies can help grow their business.

This episode is an introduction to the podcast. We talk about podcasting, as well as marketing techniques. Future episodes will dig deeper into marketing, and also feature guests from around our world.

We hope you enjoy the podcast.

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Introducing Peter Malick: Shining a light on marketing with Lumen Foundry

How I got here…

I’m Peter, CEO and Co-Founder of Lumen Foundry. It’s more than fitting that I introduce myself in a blog post and not a social media blurb, press release, or live video. Why? Last year I saw my business partner Scott Buscemi (CCO & Co-Founder) for the first time at a WordCamp session titled “Blogging Workshop: The 50 Day Blogging Challenge“. He was presenting about the power of blogging.

I was impressed by Scott’s deep knowledge of all things WordPress, as well as his very accessible and welcoming style. After WordCamp OC, I became more engaged in the Southern California WordPress community, and with each meetup, each new event, I’d see Scott. The thing that stood out to me is that Scott operates at a speed that is not shared by many humans.

Although I sometimes have to record what he is saying and then slow it down for playback, we have formed a business partnership. That business is Lumen Foundry. Now my challenge is to keep up with the speed of light!

Music is marketing, marketing is music

I’ve spent pretty much my whole life in and around music. From the first Rock n Roll concert my parents allowed me to attend at age 12, to playing guitar for blues artists like John Lee Hooker and Big Mama Thornton at 17, my teens were consumed by my music. Continue reading “Introducing Peter Malick: Shining a light on marketing with Lumen Foundry”

Introducing our Lead Design Partner: Michelle Schulp

Alongside the recent launch of Lumen Foundry, we have also forged key partnerships to provide our clients with expertise across a range of disciplines.

Today, I’d like to introduce you to Michelle Schulp, our Lead Design Partner.

If you’ve been around the WordPress community for awhile, you probably have seen her and her on-brand pink hair at a conference, WordCamp, or on Twitter. There are many reasons she’s so well-known…

Her background

As a kid, a fun day for Michelle was participating in a design focus group for products. Once she found out that design could be a career, it was inevitable that it would be her life’s pursuit.

In college, Michelle’s studies prepared her for the world of user experience design. Her focus on Visual Communications along with minors in Psychology and Sociology worked to shape her skill set and design approach – “people oriented”.

“The difference between design and art, is that art comes from within to solve your own need, and design comes from without to solve an external need.” – Michelle Schulp

Since then, she’s built a notable design career and expanded her skill set to include front-end development and UX design. Continue reading “Introducing our Lead Design Partner: Michelle Schulp”