Upcoming DTLA WordPress Meetup: Actionable SEO instructions (July 27, 2017)

Another month, another LA WordPress Meetup! As the organizer, it’s been awesome to see the community grow since the first DTLA meetup earlier this year. We’re seeing 20-30 attendees regularly, and we already outgrew our first venue.

Our July meetup will be at Headquarters at 6th & Spring. Join us for networking, learning, and a presentation from Arsen Rabinovich from TopHatRank.com LLC:

Ever wondered why your website is not getting the love it deserves from Google?  Join us for this actionable presentation that will cover multiple real-life scenarios and drill into step-by-step instructions on how to use free data from Google to evaluate your website’s performance in search engines and beyond.

Be sure to RSVP through Meetup.com to receive the security code for entrance. See you July 31st!

Summer steal: get 20% off Easy Digital Downloads extensions [update: expired]

Ready to start selling digital goods with WordPress? Or is it time to super-charge your existing Easy Digital Downloads coupon?

Today until Friday (7/14), EDD is offering 20% off extension purchases and license upgrades with a special discount code. Continue reading “Summer steal: get 20% off Easy Digital Downloads extensions [update: expired]”

Throwback Thursday: the first website I ever built is (somehow) still online

When I was just 15 years old, a family friend asked me if I could build a new website for his band. I had never done anything more than tweak my Myspace profile HTML a bit, but… I said yes! Along the way, I learned the basics of HTML/CSS, FTP, project management, client management, and so on.

Eventually, I launched my first website for the band HoneyBoy Dupree. Yesterday, I found out that the website is still accessible on the web!

Continue reading “Throwback Thursday: the first website I ever built is (somehow) still online”

Going solo: returning to eCommerce development roots

Hey, it’s Scott.

Earlier this year, I founded Lumen Foundry with Peter Malick. Our services included inbound marketing, blogging, email marketing, marketing automation setup, web+eCommerce development, conversion optimization, and many other offerings related to inbound.

After a few months, we found ourselves working two separate mini-companies: one for inbound and another for web development. Complementary, but quite separate.

As a result, we’ve decided to part ways. Peter is now the CEO of Inbound AV, and I’m now the head of Lumen Foundry. It’s all amicable and friendly – there are even some clients that we’ll still help together 🙂

Continue reading “Going solo: returning to eCommerce development roots”

Don’t be fooled by this Github scam when hiring a developer

When we’re on the prowl for new developers to join our team or help out as freelancers, there’s a common scam we’ve run across multiple times in the past few months. It’s easy to fall for, and letting this slip by can mean hiring someone that doesn’t actually have the skills they portray.

Continue reading “Don’t be fooled by this Github scam when hiring a developer”

Chrome will soon mark all non-SSL sites as “Not Secure”

Starting with this month’s release of Chrome 56, webpages that contain password fields without SSL (aka “https” in the toolbar) will be marked as “Not Secure” in the browser’s toolbar. In the future, Chrome will mark all non-SSL pages as “Not Secure”.

Google originally posted this news back in September.

Setting up SSL with WP Engine

Our recommended WordPress host is WP Engine. With solid support, speedy cache, and a full suite of site tools, they make it easy to manage your site with ease. Continue reading “Chrome will soon mark all non-SSL sites as “Not Secure””

Introducing Lumen Foundry: next generation marketing & eCommerce services

Scott Buscemi and Peter Malick

Hi there, Scott here!  Today, I’m proud to announce a new company name, business partner, and a suite of new marketing services. These changes will complement our offerings of eCommerce website development, maintenance, and hosting management.

First, a little history… Continue reading “Introducing Lumen Foundry: next generation marketing & eCommerce services”

Your responsibilities as a site owner and the liabilities if you are hacked

We’ve all seen the headlines. “Yahoo confirms major breach — 500k accounts affected” … “JPMorgan Chase hacking affects 76 million households” … “Hackers selling 117 million LinkedIn passwords” … and the list goes on. Hackers are out there, scouring the web and looking for sensitive information they can use or sell for profit.

Even with these well-known companies being hacked, many site owners don’t take the steps to protect their own systems to thwart intruders. Many business owners may not consider the potential liabilities if a security breach does occur.

Every site is a target

There’s a common misconception that hackers only target sites with lots of traffic. Continue reading “Your responsibilities as a site owner and the liabilities if you are hacked”

Does your minimum order amount not include shipping+tax? Here’s the WooCommerce code.

If you run a WooCommerce store and require a minimum order amount before the customer can check out, you may have come across the WooCommerce documentation that includes code for this requirement. It turns out, this code includes shipping and tax in the “order total.” If you require a minimum order amount for the subtotal only, you’ll need slightly different code.

Here’s the code you’ll want to use in your functions.php code instead:

This code will ensure that the customers are meeting that minimum with just the price of the products they’re purchasing.

Different companies have different requirements and you can choose which is best for you. Despite Woo’s documentation only showing the ‘complete total’ code, I would recommend going the subtotal route instead since you’re not benefiting from shipping and tax fees.

Exploring and acting on analytics data from a site with 1 million pageviews/week

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If a website is only seeing 10 visitors a day, exploring visitor stats through Google Analytics can be boring and unnecessary. It’s true – at that point, the dataset isn’t large enough to make rational judgment calls about what needs to be change don the site and how to get more people converting or accomplishing business goals. But when dealing with a site that has substantial traffic flowing through the pages regularly, the real fun work begins.

We maintain and develop some really high-traffic sites. Today we’ll be exploring an ad-supported blog that receives 1 million pageviews per week on average. The goal of this site is to (1) direct the user to the content they are interested in, and (2) get the most pageviews (aka ad revenue) per visitor possible.

In this post, we’ll explore the statistics, ask a question about visitor behavior, answer the question through the available data and segmenting options, then make recommendations for what changes to the site can be made & further analyzed. In future posts, we can review the effects of our changes to see how things turned out. Continue reading “Exploring and acting on analytics data from a site with 1 million pageviews/week”