Google Analytics basics: how to see your website’s performance in a few steps

Most website owners have spent the couple minutes installing Google Analytics on their website. But when was the last time you actually looked at the Analytics dashboard? What did you learn from that?

If you’re like most business owners I’ve talked to, you haven’t opened up google.com/analytics since you installed it. Or, if you did open it up, you weren’t too sure what all the numbers meant or what you were supposed to do with that information.

In this post, I’ll show you how to access actionable data with Google Analytics so you can improve your site and get a better understanding of how it’s performing.

Before we begin, have you seen the new Analytics dashboard?

Not too long ago, Google Analytics updated their main dashboard (or “Google Analytics Home”) with more user-friendly wording and graphs. Right away, you can see how you’re acquiring new visitors, what pages they’re visiting the most, and what devices they’re using.
Continue reading “Google Analytics basics: how to see your website’s performance in a few steps”

“Setting up a CRM you’ll actually use” – WordCamp LAX presentation slides now available

At this year’s WordCamp Los Angeles, I presented “Setting up a CRM you’ll actually use”. The slides are now available:

If you’re looking for your first CRM or wanting to switch to our recommended platform, check out ActiveCampaign (aff link).

This post will be updated once the video of the presentation is available.

Interactive Website Audit – Downtown LA Fine Arts (September 21)

Looking to improve your website to get more leads or purchases? Or just want a free lunch!?

Here’s your chance to get professional website and eCommerce feedback – for free – with a live, interactive website audit.

If you’re able to attend the session in downtown, bring your website URL and we’ll provide lessons and takeaways for some of the submitted sites during this session:

  • How to increase the number of people contacting you
  • How to make your messaging clearer
  • How to take advantage of your branding
  • Where to place contact information and Call-to-Actions
  • How to build more trust for more eCommerce purchases

Location

WeWork Fine Arts
811 E 7th St
Los Angeles CA 90017

About the consultant

Scott Buscemi, founder of Lumen Foundry, has been working with eCommerce clients for 9 years. His expertise in user interface, user experience, and WordPress/WooCommerce means he can spot areas of concern for low-converting sites.

RSVP here!

  • Enter your website's URL if you'd like for us to review the site during the session.
  • Bringing a +1? Let us know how many people we should expect.

Interactive Website Audit – Burbank (September 27)

Looking to improve your website to get more leads or purchases? Or just want a free lunch!?

Here’s your chance to get professional website and eCommerce feedback – for free – with a live, interactive website audit.

If you’re able to attend the session in Burbank, bring your website URL and we’ll provide lessons and takeaways for some of the submitted sites during this session:

  • How to increase the number of people contacting you
  • How to make your messaging clearer
  • How to take advantage of your branding
  • Where to place contact information and Call-to-Actions
  • How to build more trust for more eCommerce purchases

Location

WeWork Burbank
3900 W Alameda Ave
Burbank CA 91505

About the consultant

Scott Buscemi, founder of Lumen Foundry, has been working with eCommerce clients for 9 years. His expertise in user interface, user experience, and WordPress/WooCommerce means he can spot areas of concern for low-converting sites.

RSVP here!

  • Enter your website's URL if you'd like for us to review the site during the session.
  • Bringing a +1? Let us know how many people we should expect.

Interactive Website Audit – Hollywood (September 28)

Looking to improve your website to get more leads or purchases? Or just want a free lunch!?

Here’s your chance to get professional website and eCommerce feedback – for free – with a live, interactive website audit.

If you’re able to attend the session in Culver City, bring your website URL and we’ll provide lessons and takeaways for some of the submitted sites during this session:

  • How to increase the number of people contacting you
  • How to make your messaging clearer
  • How to take advantage of your branding
  • Where to place contact information and Call-to-Actions
  • How to build more trust for more eCommerce purchases

Location

WeWork Hollywood
7083 Hollywood Blvd
Los Angeles CA 90028

About the consultant

Scott Buscemi, founder of Lumen Foundry, has been working with eCommerce clients for 9 years. His expertise in user interface, user experience, and WordPress/WooCommerce means he can spot areas of concern for low-converting sites.

RSVP here!

  • Enter your website's URL if you'd like for us to review the site during the session.
  • Bringing a +1? Let us know how many people we should expect.

 

Interactive Website Audit – Culver City (September 14)

Looking to improve your website to get more leads or purchases?

Here’s your chance to get professional website and eCommerce feedback – for free – with a live, interactive website audit.

If you’re able to attend the session in Culver City, bring your website URL and we’ll provide lessons and takeaways for some of the submitted sites during this session:

  • How to increase the number of people contacting you
  • How to make your messaging clearer
  • How to take advantage of your branding
  • Where to place contact information and Call-to-Actions
  • How to build more trust for more eCommerce purchases

Location

WeWork Culver City
5792 W Jefferson Blvd
Los Angeles CA 90016

How to RSVP

Please RSVP through the Facebook Event.

About the consultant

Scott Buscemi, founder of Lumen Foundry, has been working with eCommerce clients for 9 years. His expertise in user interface, user experience, and WordPress/WooCommerce means he can spot areas of concern for low-converting sites.

Interactive Website Audit – Pasadena (September 13)

Looking to improve your website to get more leads or purchases?

Here’s your chance to get professional website and eCommerce feedback – for free – with a live, interactive website audit.

If you’re able to attend the session in Pasadena, bring your website URL and we’ll provide lessons and takeaways for some of the submitted sites during this session:

  • How to increase the number of people contacting you
  • How to make your messaging clearer
  • How to take advantage of your branding
  • Where to place contact information and Call-to-Actions
  • How to build more trust for more eCommerce purchases

Location

WeWork Pasadena
177 E Colorado Blvd
Pasadena CA 91105

How to RSVP

Please RSVP through the Facebook Event.

About the consultant

Scott Buscemi, founder of Lumen Foundry, has been working with eCommerce clients for 9 years. His expertise in user interface, user experience, and WordPress/WooCommerce means he can spot areas of concern for low-converting sites.

A year at WeWork Gas Tower: A review of the Downtown LA coworking space

Just over a year ago, I moved into WeWork Gas Tower in Downtown Los Angeles. WeWork, a Silicon Valley-based company with 140+ coworking workspaces across the globe, is well-known within the LA entrepreneur community as having the most “premium” office space experience compared to all the other options out there.

So what’s all the hubbub about and how does it stand up after a year? Continue reading “A year at WeWork Gas Tower: A review of the Downtown LA coworking space”

Chrome will soon mark all non-SSL sites as “Not Secure” [updated: last chance]

Update: August 18, 2017

When Chrome 62 is released in October, Chrome will show a “Not Secure” warning anytime someone starts typing into a form field that’s on a non-https page. In addition, the browser (that just so happens to have the most marketshare!) will show a “Not Secure” warning immediately upon opening a non-https page in Incognito Mode.

In other words, it’s crunch time if you still have not secured your website with SSL so it shows “https” in the URL bar.

This also means that eCommerce sites shouldn’t just use SSL for the cart/checkout/thank you pages. All pages should be running within the SSL’s environment.

Not sure if your site is using SSL? Enter your homepage here: https://www.ssllabs.com/ssltest/. You should get a grade of A if it’s installed correctly.

Need a new host that makes it easy to set up SSL? Check out the details about WP Engine below. Continue reading “Chrome will soon mark all non-SSL sites as “Not Secure” [updated: last chance]”

Presenting “Setting up a CRM You’ll Actually Use” at WordCamp LAX 2017 – see you there?

This year’s WordCamp LAX will be September 29th – October 1st, and I’ll be there as a speaker!

My talk is entitled: “Setting up a CRM you’ll actually use”:

You’ve probably set up a CRM (Customer Relationship Management system) for your company before, but stopped using it after day one. It ends up feeling like more work with little value.

With marketing automation tools, you can set up a CRM that you’ll actually want to use. Automatically find out how your customers found you, what pages on your website they’ve visited, and how they’ve interacted with you in the past. All of this information can turn you into a stellar and empowered salesperson.

Just a couple of months ago, I presented “Inbound Marketing: Beyond the Newsletter Signup Form” at WordCamp OC. That talk is available to view on WordPress.tv.

Tickets for #WCLAX will be available soon – subscribe to get notified when they’re released on the site’s sidebar. Will you be there? Let me know which talk you’re excited about below!