Relationship marketing with Bridget Willard [Marketing A Go Go Podcast #011]

Bridget Willard has carved herself a respectable career in social media. As the Marketing Manager for Give (, she is known within the WordPress community – and beyond – for her social media expertise and community involvement.

While most companies see social media as a way to push out their own agenda, Bridget’s approach is to focus on the relationships – “relationship marketing”. Scott interviews Bridget to understand more about her philosophies and how they’ve translated into success for Give.

Please review the show on iTunes and let us know on Twitter what topics you’d like to hear about next.

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Marketing automation: the buyer’s journey for a recording console [Marketing A Go Go Podcast #010]

Back from the NAB Show in Las Vegas, Peter talks about some of the show’s highlights. Hint: Software.

Scott and Peter discuss a real life marketing automation case study. Well, it’s almost real life. The use case is a friend who is building a recording studio, and will be making a decision as to what type of recording console will be in the studio. This is an equipment decision that could easily reach six figures.

The fictional part is this: none of the major manufacturers are using marketing automation. Scott and Peter discuss the ‘what if’ – how the sale might come down if marketing automation were being used. 

Please review the show on iTunes and let us know on Twitter what topics you’d like to hear about next.

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Are paid ads considered inbound marketing? [Marketing A Go Go Podcast #009]

Another week, another show!

Peter and Scott discuss the NAB Show in Las Vegas, the 140 year old music retailer JW Pepper, and Inbound Marketing.

Can paid advertising be considered inbound marketing? Remarketing and Pay Per Click (PPC) ads are not considered organic, but they are worth your consideration as you build your marketing strategy.

Please review the show on iTunes and let us know on Twitter what topics you’d like to hear about next.

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Going beyond email marketing [Marketing A Go Go Podcast #008]

Email marketing has become an extremely sophisticated marketing tool. New features from providers like Mailchimp offer functionality that could cost thousands of dollars just months ago.

In this episode Scott and Peter discuss the email marketing features that you can use to grow your business. They also discuss why email marketing alone does not give you all the tools needed in an uber competitive online world.

Email platforms have made great strides towards offering Marketing Automation, but to optimize the platform, businesses also need actionable information about what is happening on their website.

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Podcasting & Yoga with Libsyn’s Community Relations Manager [Marketing A Go Go Podcast #007]

Peter and Scott welcome Libsyn’s Community Relations Manager, Elsie Escobar, to the podcast.

Elsie is truly a podcasting pioneer, having begun Elsie’s Yoga Class podcast in 2006. Over 10 years later the podcast has amassed a stunning 5 million downloads.

We talk about the early days of podcasting, and how Elsie produces The Feed, the official Libsyn podcast.

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Don’t be fooled by this Github scam when hiring a developer

When we’re on the prowl for new developers to join our team or help out as freelancers, there’s a common scam we’ve run across multiple times in the past few months. It’s easy to fall for, and letting this slip by can mean hiring someone that doesn’t actually have the skills they portray.

One of the first things we request during the application process is their Github repo. This gives us lots of insights about them:

  • Range of coding languages they can write in
  • How they tackle complex problems through code
  • Formatting and cleanliness, styling
  • Interests and side projects
  • Willingness to share code with the community (open source rocks)
  • Experience with the platforms we’re working with (WordPress & ActiveCampaign)

Recently, we’ve been seeing a trend of developers using a Github feature to trick people into believing they have written and managed code that is not their own. In most cases, the use of this feature is not malicious, but it’s worth spreading the word to bring awareness to some bad apples that are out there using this as a scam.

A Github feature is being used as a scammy sales tactic. Click To Tweet

Continue reading “Don’t be fooled by this Github scam when hiring a developer”

Adventures in WooCommerce: Peter’s presentation at WordCamp San Diego 2017 [Slides now available]

Lumen Foundry’s CEO, Peter Malick, presented “Adventures in WooCommerce” at the WordPress conference “WordCamp” in San Diego yesterday. As promised, the slides are now available on slideshare for viewing:

Adventures in WooCommerce: Considerations for a Successful eCommerce Store from Lumen Foundry


Living proof of content marketing at work [Marketing A Go Go Podcast #006]

We are joined in this episode by the host of Matt Report. WordPress Expert, marketer, and agency owner Matt Medeiros join Peter and Scott in the sixth episode of Marketing A Go Go.

Matt Medeiros grew up in and around his family’s Mazda dealership. Needing to forge his own path, he has built a diverse online mini-empire through the power of content marketing.

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Building Trust with Your Visitors [Marketing A Go Go Podcast #005]

This week Peter and Scott continue their series that is best described as Inbound Marketing 101.

You have been successful in getting a total stranger to visit your site. What’s even better is that this stranger is a potential customer, and quite interested in what you’re selling.

What happens next? In this episode we dig into the next steps in the journey from stranger to customer. We look at ways to engage your new prospect, as well as some of the ways Inbound Marketing can be used as an effective tool to close the sale.

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LA WordPress: The first #DTLA Meetup was a success! (February 23, 2017)

On February 23, 2017, the new Downtown Los Angeles branch of the LA WordPress Meetup group convened for the first time. The gathering took place at WeWork Gas Tower and included discussions about WooCommerce mobile experiences, site speeds, and hosting recommendations.

I, Scott Buscemi, gave a presentation about caching and how developers can make better use of its capabilities. I’ll be giving the same presentation at WordCamp San Diego in March.

The DTLA meetup will be held every month. If you’re involved in WordPress in any way, you’re welcome to join the Meetup group to be notified when the next meetup is scheduled.